In the 1st quarter of 2022, catering sales in the networks owned by the Sphinx Polska amounted to 31.6 million PLN, which is much higher than the previous year, when the lock for gastronomy was in force. However, more importantly, gastronomic sales in the comparable restaurant chain in the last quarter were higher than before the pandemic and reached 31.2 million PLN in the first quarter of 2022, compared to 31.1 million PLN in the first quarter of 2019. . Therefore, guests return to the Sphinx restaurant. after locking, but the way they use their services changes a bit.
– The first quarter of this year shows a more gradual recovery of sales, but it is difficult to compare our results from year to year, especially as a result of changes in the environment after a few years. The pandemic and other economic and legal factors have affected the shape and size of our network, our sources of income, as well as consumer behavior. In the pre-pandemic comparative network from 2019, we already see somewhat higher gastronomic revenues. In the 1st quarter of 2022, the number of accounts decreased by 15% compared to the first quarter of 2019, but their average value increased by 18% – says Sylwester Cacek, President of the Board of Sphinx Polska.
In addition, he adds that the Sphinx loyalty program, which gives customers access to many discounts and special offers, is more likely than ever to sign up for an aperitif. As a result, they visit our restaurants more often, taking advantage of various promotions. Over the past year, the number of downloads of this mobile application has increased by 23%, which is good for us, because guests who use the campaign put more money in the restaurant. The average score with an aperitif presentation is more than 9% higher than without it. This cannot be explained by inflation alone, as aperitif guests order on average more main dishes per table, meaning they come with more company. Thus, the restaurant carries a lower interest margin per table, while also having a higher margin on the PLN. While the total sales return in the last quarter was about 21%, in the first quarter of 2019 the same figure was less than 13%. Therefore, an aperitif is a very important tool for creating sales results. Today, there are more than 420,000 in this program. Nation.
The restaurant company continues to develop sales in the delivery segment
In the first quarter of 2022, meals accounted for 8.5% of total revenue during delivery. Virtual brands, ie brands that exist only in delivery and pickup, play an important role in building sales on this channel. These are ia Burgers, Och PITA !, Yolo Chicken or Da Mamma, created before or during the pandemic, when the Sphinx was looking for new sources of income due to the locking of gastronomy. Importantly, sales in the delivery segment have not changed significantly since the restaurant reopened. In the first quarter of 2021, it amounted to 3.27 million PLN, and in the first quarter of 2022 – 2.86 million PLN. Customers are accustomed to this form of food ordering and still enjoy it.
In addition to sales in restaurants, the gastronomy company also works on other sources of income – ready meals. The main brand here is SPHINX dishes, ie there are several flavors of shawarma that are well known to the restaurant’s customers. Thanks to a partnership with Eurocash, the Sphinx introduced these dishes to Delikatesy Centrum in January 2021, and last fall the product appeared on the shelves of Biedronka stores. As a result, sales of SPHINX containers are growing systematically. So far, the Sphinx has sold about 1 million of them. However, the company plans to expand the offer of ready meals.
– We want our offer of ready meals to consist of about 30 offers representing different types of cuisine. Along with shawarma, under the SPHINX brand we want to present three new offers – koft and kibbeh and vegetarian dish. At the next stage, at the end of this year, we plan more than a dozen new Italian dishes, as well as a number of Asian dishes. At the beginning of the year, we want to present Polish cuisine based on the Chłopskie Jadło brand, which will complement the already existing pierogi offer – the president of the Sphinx lists.
In addition to working on ready-to-eat food brands and developing products for this form of sale, the Sphinx will look for other manufacturers that can produce ready-to-eat food on an increasing scale. At the same time, the company is negotiating the distribution. Grocery stores aren’t the only sales channel the Sphinx sees for food. Another way is to deliver workers to canteens and vending machines. The company also cooperates with FitBox, which has a network of 400 devices in Poland.