In April, the Vision Express brand opened 5 more stores. Thus, the network constantly meets the most important needs of consumers in small towns, while strengthening its position in large cities. The April opening is also a new visual concept of the salons, which makes navigation in the salons even more intuitive, and the refurbished, warm design of the salons, which is dominated by wood motifs, emphasizes the brand’s modernity and safety.
The network has already opened the first 5 points in 2022.
With more openings this year
All new buildings began operating in April in cities where no brand stores have been built so far. The stores opened in the first half of the month in Galeria Radomsko and Galeria Sanok. Their area is 85 m2 and 89 m2, respectively. The buildings in Sierpc (Station Shopping Center), Grodzisk Mazowiecki (Grodova Shopping Center) and Krotoszyn (Galeria Mozaika) are housed in a small shop concept dedicated to small towns. These three newly opened stores are located in an area of 45 m2.
– We are glad that we are getting closer to our customers through new stores. Customers are eager to visit our new stores, appreciating the availability, high service, attractive offers and unique brands available only on Vision Express. The malls are located in a convenient location for both those looking for new glasses and those who use eye examination services – says Katarzyna Dąbrowska, Development and Investment Director of Vision Express
Vision Express stores are already available in 132 cities and towns in Poland. Their total area is more than 27,000. m2. The brand does not intend to limit its expansion plans by announcing the opening of an exhibition hall in Olava in late May and June. It plans to expand the network by at least 15 points this year. Bydgoszcz, Gdansk, Warsaw, Wejerowo and Wrzenia. The new locations are the result of Vision Express’s strategy to reach areas where there is no access to professional optical services with simultaneous expansion in large cities.
Salons with a new concept
The newly opened Vision Express stores attract attention with changes in the arrangement. The main purpose of the updated concept is improved navigation, which allows customers to more easily find interesting products and promotional offers in the given collections. In addition to the clear division of glasses into men’s, women’s, children’s and sunglasses, contact lenses, the salons get a more modern look thanks to the warm colors of wooden furniture. Optometric offices have been redesigned so that customers can see their interiors and equipment, including professional eye test devices. Glass test areas do not interfere with the patient’s comfort due to the sliding curtains used during the visit.
– We are still trying to improve our salons in terms of intuition, safety and overall aesthetics. After the first month of opening the first store, we can see that our customers like the new concept, and solutions such as glass eye examination zones will encourage consultation with optometrists, adds Katarzyna Dąbrowska.
Certificate confirming the highest level of service
The beginning of this year is also a success in the field of quality certification of the Vision Express brand. The company has received ISO 13485: 2016 certification from the International Organization for Standardization, which proves that its internal procedures guarantee legal compliance and the highest level of service for customers, suppliers and business partners throughout Poland.
The certificate also means that the stability and integrity of the services provided by Vision Express will be managed by an outside, independent entity.
– The certificate is a source of pride and great satisfaction for us. Thanks to ISO-compliant upgrades, we have reduced the risk of equipment malfunctions, product incompatibilities, and improved internal documentation. In addition to improving quality, obtaining a certificate makes the Vision Express brand more competitive and allows us to grow in both domestic and foreign markets, says Thanos Iliopoulos, Managing Director of Vision Express.
More than 230 stores
Vision Express is a leader in the optical industry in Poland, providing professional medical services, high-quality corrective glasses, sunglasses and contact lenses.
The chain has been operating in the Polish market since 1994 and has more than 230 stores in more than 130 cities. At the same time, the brand is part of the GrandVision Group, a global leader in the optical industry, with more than 7,000 showrooms in more than 40 countries. The company is distinguished by a comprehensive offer that includes professional eye tests, selection of appropriate correction and advice on individual adjustment of glasses and contact lenses. The online store also has a wide selection of assortments in line with the latest trends.
The mission of Vision Express is to provide comprehensive care for the good vision and eye health of Poles, as well as the safety of the products and services offered. The company does this through a series of activities in exhibition halls and contributing to consumer awareness. The ISO 13485: 2016 certificate of the International Organization for Standardization, obtained in 2022, confirms the fulfillment of regulatory and quality requirements in the process of distribution of medical devices.
More information at www.visionexpress.pl.