Starbucks’ metaverse around NFT is designed to be a gateway to a global community of attractive coffee-focused content.
Starbucks is another global business giant that wants to take advantage of the opportunities offered by blockchain technology. Web3 – A new dimension of the Internet – enters the mainstream. This new version of the network is based on the concept of decentralization and blockchain technology, which provides greater transparency. Blockchain supports digital assets such as cryptocurrencies and non-convertible tokens (NFT). Another company that has joined the world with its product is Starbucks. The global giant, which now has more than 32,000 cafes in more than 80 countries, has announced that Metaversen will soon be part of the cafe world.
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– Due to the complexity of technological processes, lack of knowledge and simply low awareness, many people still look at the metaverse with surprise. They don’t know where to start their adventures, so the initiatives of big brands promoting metaversion are more valuable, and it accelerates the mass adoption of virtual worlds and NFT. – says Bartosz Bilicki from the startup SmartVerum, which symbolizes art and creates an “artistic” metaverse.
Starbucks doesn’t want to grow ugly
NFT Starbucks will probably be the first choice for those under 50 who live in larger, noisy cities – those who prefer the products of this chain of cafes. During a meeting with investors, Howard Schultz, CEO of the company, said that the idea came from talking to the youngest employees who are afraid of others, among others. that they will soon stop the development of jobs and stimulate the emergence of new trends.
So what will happen to NFT from Starbucks? There is no complete information yet, but we already know today that the cafe badge will be something other than a virtual token, for which we will buy coffee in a traditional cafe and, in addition, will be able to travel the virtual world. o.
– Such a move would probably be a knee-jerk reaction, and the NFT community is becoming increasingly demanding. It would be difficult to explain to those who are skeptical about how an NFT token differs from a regular card transaction or a promotional check that works well enough through mobile apps, and it may be possible to have a virtual cup on the metaversion alone. It can be considered a whim for the Internet elite. The benefits of buying coffee oil should go beyond the desire to have and bring a number of benefits that are defined as utilities in the world of oil. – Says Bartosz Bilicki from SmartVerum.
As Starbucks executives are convinced, so must the technology offered by their companies. The NFT token is designed to be part of the new community-based ownership and membership concept. As Howard Schultz points out, NFT will be a collector’s item from a coffee giant and can be managed like any other brand, but it is also a virtual transition to a global community that offers attractive content around coffee.
Starbucks plans to create a number of NFT brand collections based on the artistic expressions of Starbucks. – This is another example of how metaverse and NFT relate to art. I don’t expect the Starbucks token to take the form of a “regular bean,” another expression of the green logo. Rather, I think it will be something created by a prominent artist or team. Perhaps on this occasion, Starbucks, following in the footsteps of Christie’s collaboration with Beepel, will decide to release a completely new artist on this occasion. – Predicts Bartosz Bilicki from SmartVerum. The Maker’s Mark whiskey brand can serve as a model, offering customers the opportunity to buy digital art in a limited number of bottles.
Metaverse – education through fun
The futuristic outlook and the growing presence of companies in metaversion can be proved by other examples, which are not just a momentary fashion. For example, Spotify is in the virtual world, tested by the Roblox platform, which offers one of the most popular online games. Created by the giant Spotify Islands, which broadcasts there, it aims to open the rich world of music to the younger generation and be a meeting place for artists.
– The fun of Metavers can take it to a whole new level and enrich children and teenagers. In this case, we can talk about the formation of musical consciousness, but also the awakening of creativity. Riddles, assignments and other activities can help prevent the complete destruction of time spent in the virtual world – Carol Belina-Brzozowski, co-founder and creative director of the Klex Academy, who created her metaversion on the occasion of the premiere of the new adaptation of the film Akademia Pana Kleksa, emphasizes. It is there, especially for the youngest fans of iconic books and films, that they will be able to cope with tasks created by experts in the field of children’s education, psychology, sociology and emotional intelligence, and beyond just fun.
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source: Starbucks | SmartVerum
I’ve been involved in internet communication and e-marketing since 2005, and I’m interested in mobile devices and new technologies – and I’m not afraid to use them.