Rossmann settled permanently in the Polish market. The chain, which originates near Hanover, Germany, already has about 1,600 members in Poland. points. Frequent comparisons of product prices did not hinder the development of our market, which showed that in Germany Rossmann products are paid less than in Poland. – although the salaries of Germans are much higher.
Now Rossmann has competition. There is already a DM network in Poland. Does his offer include items that are cheaper to buy in Germany? We followed dm online stores – Polish and German. We compared the prices of all types of products.
Results? It is not difficult to find articles that are cheaper in Germany. For example, disposable razors for men.
In Poland, the price of the Balea Men series product (this is the personal label of the dm chain) is 6.95 PLN (in packs of 10). In Germany, we would pay the equivalent of 5.38 PLN. Therefore, the difference is very clear and is almost 1.6 PLN.
In the case of the Babylove rattle-wheel (which is also a brand of the dm chain), the difference is more pronounced. Although the price in the Polish store is almost 20 PLN, the German will pay for such a product – and will be able to choose one of the two color versions. The pole has the ability to select only one. The same goes for many children’s articles. In Poland, for example, a brush for washing milk bottles costs almost 1 PLN.
Shower gels and shampoos are also cheap in Germany. The differences, however, are usually not large, and are usually a few dozen, sometimes even dozens, or so rough.
There are also products that are symbolically cheaper. For example, Bio date tomatoes in Poland are a bit more expensive in our list, but this can vary, for example, due to fluctuations in the euro exchange rate.
The rest of the article is available below the video
What is cheaper in Poland in the DM network?
However, a Polish customer is not always “offended” when shopping in dm.
Germany will pay 11 PLN per liter for Bio series orange juice, but Poland will pay 10.75 PLN. The price of Alverde lipstick on the Oder River is 5.85 PLN, and we have only 4.45 PLN.
Seinz shower gel for men in 300 ml packaging is 10.95 PLN in Poland and more than 1 PLN in Germany. Some cereal snacks are also cheaper, such as greasy biscuits.
As for the assortment, there are more products in Germany, especially considering the dm’s own brands. However, this is easy to understand – after all, the network has been operating in Germany for half a century, and it debuts only in Poland. However, it is possible to find products that are not available to Germans in the Polish online store dm.
Why is it cheaper in Germany? dm explains
Where do the price differences between Poland and Germany come from? – This is due to different economic regulations for both countries, such as different VAT rates for individual goods in Poland and Germany, for example. Additional factors are exchange rates or logistics costs. A range of dm private labels produced in various European countries, such as Switzerland, are personally shipped to Poland and are additionally labeled in Polish, which increases costs. However, in each of our actions we try to minimize these differences, as we promised, to offer customers a sustainable, always affordable price – Marcus Trojanski, Managing Director of DM in Poland, told Business Insider.
– The pricing policy in DM is transparent and it is very important for us that customers are well informed about it, – says Trojansky.
See also: I was looking for Polish products in Germany. The shelves bend from them
Interestingly, the network admits that it will not fight for a Polish customer with promotions and discounts. – Although the customer at Vistula is very used to it.
– We know that the Polish market pays a lot of attention to promotions and discounts. However, pricing policy is what distinguishes us in the markets in which we operate and contributes to the success of DM. That’s why we offer products that are sustainable and always affordable – Henry Hampe, director of sales and management in Poland, told Business Insider.
– We believe that prices should not be artificially raised and then lowered, and the customer should not be forced to buy the product with promotions, not when he really needs it. Our philosophy is this: dear customer, you can trust the prices you see on the shelves – Hampe added in an interview with Anna Anagnostopulu.
On May 4, 2022, we compared prices with the euro exchange rate that day.
See also: Empty shelves in Germany. You have to go to Poland for sunflower oil