The most popular radio stations – via FM and the Internet, are divided by gender and age of listeners

We wrote to you in early April about a new study by the National Media Institute on the media market in Poland, when a list of the most popular radio stations was published on FM and on the Internet. Today I decided to look at both results by gender and age of the audience.

Research methodology of the National Media Institute

KIM conducted the first media survey from late January to late March, ie for two months. In principle, this is a daily measurement using the CATI computer-assisted telephone interview method. On an annual basis, the survey covers 180,000 interviews per year, 15,000 per month – an average of 500 interviews per day.

The number of daily listeners is calculated based on the number of such listeners on FM or the Internet the day before the interview, and this figure is divided by the total number of listeners on the radio station. that day.

The most popular FM radio stations

The general result and ranking sequence for daily radio listeners is as follows:

From this table, we decided to compile it correctly for individual categories of listeners – by gender and age.

The most popular FM radio stations among women

Radio station Women
Rmf fm 28.7%
Radio Zet 14.7%
Polish Radio Program 1 9.6%
ESKA 8.7%
Audience 17 (group of broadcasters) 7.1%
Radio Mary 4.6%
RMF MAXXX 4.1%
TOK FM – First Information Radio 2.9%
Polish Radio Program 3 2.8%
RMF CLASSIC 2.4%
Radio PLUS 2.1%
Gold Hits 2.0%
Polish Radio Program 2 1.9%
VOX FM 1.8%
AntyRadio 1.5%
Polish radio 24 1.3%
Meloradio 1.3%
Radio HAVA 1.1%
Rock radio 0.4%
muzo.fm 0.4%
CHILLI ZET 0.3%
SuperNova 0.2%

The most popular FM station for women is RMF FM, Radio ZET is in second place and Polish Radio I Program closes the podium. We can see small changes here compared to the overall rating, such as the higher position of Radio Maryja, Radio Plus or Złote Przeboje.

The most popular FM radio stations among men

Radio station Men
Rmf fm 35.7%
Radio Zet 16.2%
ESKA 9.0%
Polish Radio Program 1 8.3%
Audience 17 (group of broadcasters) 6.4%
RMF MAXXX 5.8%
TOK FM – First Information Radio 4.0%
Polish Radio Program 3 3.6%
VOX FM 3.0%
AntyRadio 2.9%
Polish radio 24 2.9%
RMF CLASSIC 2.4%
Radio PLUS 2.2%
Radio Mary 2.2%
Gold Hits 2.0%
Polish Radio Program 2 1.3%
Radio HAVA 1.2%
Rock radio 0.7%
muzo.fm 0.4%
SuperNova 0.4%
Meloradio 0.3%
CHILLI ZET 0.3%

As for men, they appreciate ESKA Radio more than Jedynka, which ranks third among them. RMF MAXXX, TOK FM, Trójka, VOX FM and AntyRadio are also ranked high.

Most popular FM radio stations: group of listeners aged 15-24

Radio station 15-24 years old
Rmf fm 34.2%
ESKA 21.4%
Radio Zet 11.3%
RMF MAXXX 8.9%
VOX FM 3.1%
AntyRadio 2.8%
Audience 17 (group of broadcasters) 2.4%
Polish Radio Program 1 2.3%
RMF CLASSIC 2.3%
Polish Radio Program 3 1.7%
Radio Mary 1.3%
Gold Hits 0.7%
TOK FM – First Information Radio 0.7%
Radio PLUS 0.6%
Rock radio 0.3%
Radio HAVA 0.2%
Polish radio 24 0.2%
Polish Radio Program 2 0.2%
SuperNova 0.2%
Meloradio 0.1%
muzo.fm 0.1%
CHILLI ZET 0.1%

However, the biggest changes in the sequence are among the youngest group of respondents aged 15-34, among them Radio ESKA takes the second place, and in addition to RMF FM and ZET radio, we have RMF MAXX, VOX FM and AntyRadio.

The most popular FM radio stations: a group of listeners aged 25-44

Radio station 25-44 years old
Rmf fm 38.6%
Radio Zet 16.7%
ESKA 13.8%
RMF MAXXX 8.9%
Audience 17 (group of broadcasters) 4.0%
AntyRadio 3.6%
VOX FM 3.3%
TOK FM – First Information Radio 2.9%
Polish Radio Program 1 2.8%
RMF CLASSIC 2.5%
Polish Radio Program 3 2.3%
Gold Hits 2.1%
Radio PLUS 1.6%
Polish radio 24 1.0%
Meloradio 0.9%
Rock radio 0.9%
Radio Mary 0.9%
muzo.fm 0.8%
Polish Radio Program 2 0.6%
Radio HAVA 0.5%
SuperNova 0.5%
CHILLI ZET 0.5%

I think so. in the most attractive group of listeners: 25-44 years old, the top three are similar to the overall results among men. However, Jedynka loses its leadership and reaches the youth radio stations – ESKA, RMF MAXX or AntyRadio.

The most popular FM radio stations: audience aged 45-64

Radio station 45-64 years old
Rmf fm 33.7%
Radio Zet 17.3%
Polish Radio Program 1 9.1%
Audience 17 (group of broadcasters) 7.5%
ESKA 5.4%
Polish Radio Program 3 4.3%
TOK FM – First Information Radio 3.5%
Radio Mary 3.2%
Radio PLUS 2.8%
RMF CLASSIC 2.7%
VOX FM 2.6%
RMF MAXXX 2.5%
Polish radio 24 2.3%
Gold Hits 2.3%
Polish Radio Program 2 1.7%
AntyRadio 1.6%
Radio HAVA 1.0%
Meloradio 1.0%
Rock radio 0.4%
CHILLI ZET 0.3%
muzo.fm 0.2%
SuperNova 0.1%

On the other hand, in the older age group, public radio stations are starting to get good ratings, including Jedynka, which appears in third place.

Most popular FM radio stations: listeners 65 years and older

Radio station 65 and above
Polish Radio Program 1 21.7%
Rmf fm 18.1%
Audience 17 (group of broadcasters) 12.1%
Radio Zet 11.8%
Radio Mary 8.7%
TOK FM – First Information Radio 5.3%
Polish radio 24 4.4%
Polish Radio Program 3 3.7%
Polish Radio Program 2 3.7%
Radio HAVA 2.9%
Radio PLUS 2.4%
RMF CLASSIC 2.0%
Gold Hits 1.7%
ESKA 1.0%
Meloradio 0.8%
RMF MAXXX 0.5%
AntyRadio 0.4%
VOX FM 0.3%
Rock radio 0.3%
muzo.fm 0.1%
SuperNova 0.1%
CHILLI ZET 0.0%

However, the third place in the overall ranking of Jedynka is explained by the fact that the station takes first place in the oldest age group. At the same time, RMF is the only group where FM is not the leader.

The most popular radio stations on the Internet

The overall results and ranking for the number of listeners per day for radio stations listened to on the Internet are as follows:

The most popular radio stations on the Internet among women

Radio station Women
Rmf fm 20.3%
Radio Zet 9.6%
Radio 357 8.9%
Radio Nowy Świat 7.8%
ESKA 6.0%
TOK FM 3.2%
RMF MAXXX 3.2%
RMF CLASSIC 3.0%
Gold Hits 2.0%
AntyRadio 1.8%
Troika 1.7%
muzo.fm 1.7%
VOX FM 1.5%
Melodradio 1.4%
Rock radio 1.1%
Radio weather 1.0%
Radio Mary 1.0%
a 0.8%
SuperNova 0.6%
Radio PLUS 0.4%
two 0.4%
Audience 17 (group of broadcasters) 0.2%
CHILLI ZET 0.2%

Women listen to RMF FM radio online, followed by Radio ZET and the third – Radio 357 (broadcast only via the Internet, the fourth as Radio Nowy Świat).

The most popular radio stations on the Internet among men

Radio station Men
Rmf fm 20.1%
Radio 357 14.4%
Radio Nowy Świat 8.0%
TOK FM 6.9%
Radio Zet 6.5%
ESKA 4.9%
RMF MAXXX 3.4%
AntyRadio 2.7%
a 1.9%
Gold Hits 1.6%
RMF CLASSIC 1.4%
Audience 17 (group of broadcasters) 1.3%
Troika 1.0%
VOX FM 1.0%
Radio weather 1.0%
muzo.fm 0.9%
Rock radio 0.9%
Radio PLUS 0.7%
CHILLI ZET 0.7%
Radio Mary 0.7%
two 0.5%
Melodradio 0.4%
SuperNova 0.0%

Among men, two podiums for RMF FM were allocated for Radio 357 and Radio Nowy Świat. In turn, Radio ZET, which is second in the overall ranking, took only fifth place.

The most popular radio stations on the Internet: 15-24 year old audience

Radio station 15-24 years old
ESKA 18.0%
Rmf fm 15.9%
RMF MAXXX 5.7%
Radio Zet 4.8%
Radio 357 4.4%
AntyRadio 2.3%
VOX FM 3.1%
Rock radio 1.6%
Radio Mary 1.6%
Radio Nowy Świat 1.4%
RMF CLASSIC 1.0%
Gold Hits 1.0%
Troika 0.7%
Audience 17 (group of broadcasters) 0.7%
muzo.fm 0.6%
Radio weather 0.4%
Radio PLUS 0.4%
a 0.3%
TOK FM 0.0%
Melodradio 0.0%
CHILLI ZET 0.0%
two 0.0%
SuperNova 0.0%

We are again facing an interesting situation in the youngest group of respondents, and at the same time it is the only situation where RMF FM is not in the first place on the Internet. The most popular station among young people is Radio ESKA, and RMF closes the MAXXX podium. Radio 357, which is high in the overall ranking, is in fifth place.

The most popular radio stations on the Internet: a group of listeners aged 25-44

Radio station 25-44 years old
Rmf fm 22.5%
Radio 357 10.3%
Radio Zet 7.2%
ESKA 6.0%
Radio Nowy Świat 4.9%
TOK FM 4.7%
RMF MAXXX 4.5%
AntyRadio 2.6%
RMF CLASSIC 1.8%
muzo.fm 1.7%
Melodradio 1.4%
a 1.2%
VOX FM 1.1%
Gold Hits 1.0%
Troika 0.9%
Radio weather 0.8%
Rock radio 0.6%
Radio PLUS 0.5%
CHILLI ZET 0.5%
Audience 17 (group of broadcasters) 0.4%
Radio Mary 0.3%
two 0.3%
SuperNova 0.1%

Good ratings Radio 357, in the group of people aged 25-44, among them RMF is second only to FM. Radio ZET is in third place.

The most popular radio stations on the Internet: audience aged 45-64

Radio station 45-64 years old
Rmf fm 19.6%
Radio 357 18.0%
Radio Nowy Świat 14.8%
Radio Zet 10.3%
TOK FM 5.6%
Gold Hits 3.0%
AntyRadio 2.2%
RMF CLASSIC 2.2%
a 2.0%
Troika 1.9%
RMF MAXXX 1.4%
Rock radio 1.3%
ESKA 1.2%
muzo.fm 1.1%
VOX FM 1.0%
Radio weather 0.9%
Radio Mary 0.9%
Audience 17 (group of broadcasters) 0.9%
CHILLI ZET 0.8%
two 0.7%
Radio PLUS 0.6%
Melodradio 0.4%
SuperNova 0.0%

However, the best results for the new Internet radio stations: Radio 357 and Radio Nowy Świat are in a group reminiscent of the glorious days of the former Trójka. Their results are second and third in this age group, with 18.0% and 14.8%, respectively.

The most popular radio stations on the Internet: a group of listeners aged 65 and older

Radio station 65 and above
Rmf fm 14.4%
TOK FM 14.0%
Radio Nowy Świat 9.6%
Radio 357 9.0%
Radio Zet 7.7%
RMF CLASSIC 5.4%
Radio weather 3.1%
Gold Hits 3.0%
Audience 17 (group of broadcasters) 2.7%
SuperNova 2.6%
Troika 2.5%
Radio Mary 2.5%
Rock radio 2.0%
two 1.9%
a 1.8%
Radio PLUS 1.3%
AntyRadio 0.7%
VOX FM 0.4%
Melodradio 0.2%
ESKA 0.0%
RMF MAXXX 0.0%
CHILLI ZET 0.0%
muzo.fm 0.0%

TOK FM has a very good result in the oldest age group, which is in second place here, but Radio Nowy Świat and Radio 357, which are in third and fourth place, still have good results.

Source: National Media Institute
Stock image Depositphotos

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