In franchising, education should be the main process in which the value creation model is used. It is the responsibility of network operators to provide franchisees with knowledge and know-how. However, not all chains respect this basic assumption of the franchise model. We need to know this when choosing the system offer we join. – Some networks do not know how to build their educational process and thus achieve better business goals. They are so-called unmet needs – undiscovered needs in education. On the other hand, unfortunately, there are networks that do not consciously invest in the establishment of the education system and the sharing of knowledge, and, incidentally, train without a bigger plan and system.
Franchise networks can compete perfectly through advanced educational processes – the next level #FranchiseEducation, if they define franchise education and development as the basis of the franchisee’s value proposition, Says Monica Ferreira, co-founder of the Transformation Education Project. – When considering a franchise offer as a franchisee candidate, it is important to know how to identify and select franchisees who have created truly mature knowledge exchange systems that allow franchisees to achieve better financial results.
What is transformation education?
Transformation Education in Franchising is about helping franchise networks become so-called Future Organizations. – These are Franchises of the New Economy, networks that are constantly accessing new knowledge and technology – solutions in the field of technology transfer or
open innovation, raise capital for growth, work with investment funds to adapt business models to the changing environment, compete, and simply be the end. – We are implementing a concept called practical education. Transformation Education, that is, it will help to transform a certain network into a more advanced franchising organization, the organization is moving from point A to point B in development. In order to constantly change and win in the new economy, Dr. Eng. Eryk Głodziński, prof. Deputy Dean of the Faculty of Management, Warsaw University of Technology.
Risks of the growth phase of franchising networks and educational problems
According to a study by Bain & Company, only 9% of companies achieve profitable growth, and only 2% of emerging companies thrive in the long run. In franchising, these figures may seem more optimistic than the market average, as we are dealing with a repetition of a proven business model. Franchisors. However, the condition here is the ability to provide partners with know-how, ie knowledge on how to earn money effectively.
Therefore, franchising education is especially important, because franchising as a model of operation is associated with duplication. The franchisee pays for know-how for a proven business. In local franchise markets, it is necessary to be able to replicate the business model, that is, to replicate the knowledge of the franchisor’s success. – Education, ie continuous learning, should form the basis of the operational model. The point is, a franchisee should be able to gain network experience. Knowledge cannot remain in the mind of the creator or operator of the network. It should be a cascade of franchisees – it should be linked to growth goals, it should serve to build profitable and sustainable businesses on both sides of the franchisor and the franchisee.
The ability to turn knowledge into skills is a real challenge for franchise network operators. Networks face challenges in establishing a truly reproducible educational process.
Monica Ferreira says such a process must be strategically designed, educationally motivated, and supportive of goals, personal growth and business development.
A modern environment that develops innovators in franchising
The Warsaw University of Technology wants to create a truly inspiring, modern practical learning environment in franchising that will be carried by people from the University on the one hand, bringing new academic knowledge, and people from the franchisee on the other. work experience. – Dos says that we have an ambition to support the educational process in the networks and to develop enterprising, courageous innovators in franchising. Agnieszka Skala prof. University at the Faculty of Management, Warsaw University of Technology.
Sounds logical, because this is education at the Polytechnic, where many technological innovations have emerged. What does this mean in practice?
The organizers want to develop the participants’ digital skills so that they can understand the biggest differences between working in a digital and traditional environment and the business benefits that can be achieved through technology. Technologically advanced franchisors will be able to think about how to digitize the network and become an organization that can experiment with technology and innovation without disrupting current operations. – How quickly, on a small scale, can you test enough? How to quickly increase your chances when tests show positive results. Finally, how to think about building a digital network transformation strategy and changing business models through technology.
Who is this program for?
Transformation Education at the Franchise will be implemented in two formats: open education and development programs and special programs for networks that will address specific business needs and will be closed.
In the first step, the organizers will focus on programs with fewer barriers to entry so that as many people as possible can enjoy this type of education. Postgraduate studies are also planned for next year.
The programs are designed for franchisors, C-level management in franchising, franchising managers, franchisees and franchisee candidates.
They do not focus on the formal and legal aspects of franchising systems, but on practical management skills in franchising.
Edu Ambassadors, Edu Roll Model. Who are they and why is it worth cooperating with such networks?
The first release of the program begins with Edu-Ambassadors, Edu-Role Model. – These are networks where education and continuing learning are in the hands of the so-called or will soon be competent e.green, will form the basis of their franchise operating model. – They develop their franchise model to reproduce. “They are preparing to effectively transfer knowledge online and support franchisees in running a profitable business,” says Monica Ferreira.
An article based on an interview with Monica Ferreira, co-founder and strategic consultant of I’GS In Good Strategy, author of the Franczyza 2.0 Project