The EEC is behind us
The 14th European Economic Congress is behind. This year’s edition is about 15 thousand. including participants, 9 min. stationary and 6 min. followers of online discussions and more than 550 accredited journalists. In the 150th session, we received 1,000 panelists. We invite you to read reports from the debates. We especially recommend those related to commerce and e-commerce.
EEC: Smart e-commerce is the way to the goal
EEC: Shopping from scratch. What do modern consumers care about?
EEC: Trade moves from real to virtual world
Inflation is accelerating, food has risen by 12.7%.
In April, prices for consumer goods and services rose by 12.3% year-on-year and 2.0% month-on-month. – This was reported by the Central Statistics Office.
Monica Kurtek, chief economist at Bank Pocztowy, says CPI has reached a level not seen since 1998. -2 months – says the expert.
– During the month, food prices rose by 4.2%, and it seems that their further increase is inevitable. In particular, the Ukrainian economy is currently in a deplorable state, and the country is Europe’s grain storage, says Mariusz Zielonka, an economic expert with the Lewiatan Confederation.
End of border trade on Sundays
– At present, we are no longer dealing with the state of emergency, which justifies the opening of stores in the provinces of Lublin and Podkarpacie, regardless of the exceptions provided for in the act restricting trade on Sunday. Therefore, entrepreneurs engaged in trade on Sundays and holidays, as well as in Podkarpak and Lyubelskie voivodeships, should take into account the inspections of the National Labor Inspectorate and possible penalties for violations, the Ministry of Family and Social Policy said.
This is the government’s response to the Allies’ appeal. “It turns out that Twitter access is more important than the law in Poland,” said Alfred Bujara, head of the Solidarity trade. According to Minister Marlena Malaga, trade unions in the voivodeship bordering Ukraine have been closed for two months, but shop workers are working on Sundays.
Biedronka is again under the control of UOKiK
The office will check marketing activities and conditions of participation in the “Anti-inflation Biedronka Shield” campaign.
Biedronka stores are holding a promotional campaign called “Biedronka Shield against Inflation” from April 12 to June 30, citing a government program. This is because Jeronimo Martins Polska promises that the prices of certain goods will remain unchanged and that they will have the lowest prices on the market. “If you find a product at a lower normal price in another store on our list of the 150 most purchased products, WE WILL GIVE YOU THE DIFFERENCE BACK” – the owner of the Biedronka network assures in the ads.
During the investigation, the President of UOKiK will check whether the advertising materials related to this campaign meet the conditions set by the campaign rules. It turns out that consumers who want to recoup the price difference under the Anti-Inflation Ladybug Shield must comply with many conditions. For example, they have to buy one product a week in Biedronka and – cheaper – in another, competitive store specified in the rules. In addition, proof of purchase must be mailed to the company by paying the cost of the letter. In turn, the refund of the price difference is possible only in the form of an electronic code for purchases in Biedronka, which is valid for 7 days.
In the last two years, UOKiK has fined Biedronka about 900 million PLN. The network does not agree with any decision and appeals to the court.
Biedronka increased its market share
In the first quarter of 2022, the Biedronka network’s revenues in the national currency increased by 15.4%. yy. LFL sales rose 12.2 percent. Revenues in euros increased by 13.4% to 3.8 billion euros.
Volume growth slowed at the beginning of the year, but the war, which began in March, led to a significant increase in stocks, donations and the flow of refugees to Poland in some product categories, which led to an increase in Biedronka. market share.
In the first quarter, Biedronka opened 16 stores (11 net) and rebuilt 61 locations. At the end of March, it had 3,261 stores.
Jeronimo Martins has confirmed the forecasts for 2022. The plan calls for the opening of about 130 Biedronka stores and a new distribution center, as well as the modernization of about 350 outlets.
Stokrotka revenues exceeded 1 billion euros
In 2021, the Stokrotka chain expanded to 81 new stores, increasing revenue by 14.6% (at a fixed rate) to € 1.087 million, Maxima Grupe said. The cost of entering the Polish e-commerce market and the retail sales tax in Poland were a burden for Maxima’s results.
– MAXIMA GROUP e-commerce operator BARBORA has started operating in Poland at an intensive pace and has successfully responded to the growing demand for online food shopping in the Baltic countries. The group’s e-commerce sales increased by 48.8% over the previous year.
In addition, the Stokrotka chain of stores is developing its own logistics. A new, larger distribution center has opened in Teresi. The warehouse, located in Mazowieckie Voivodeship, holds more than 34,000. sq m surface. The center provides food to about 400 Stokrotka stores. The investment will also support about 150 newly opened branches this year.
Dino with a record number of openings
From January to the end of March 2022, Dino Polska opened 66 new stores compared to 59 stores a year earlier. At the end of March, the chain consisted of 1,880 stores, up from 1,532 a year earlier.
By the end of 2021, the network consisted of 1,815 stores and annual turnover increased by 32%. In 2021, consumers will make more than 1.1 million purchases a day in supermarkets, which is 30% more than in 2020.
Eurocash sees the effects of optimizing the Delikatesy Centrum chain
We also learned the results of Eurocash in April. The group’s total sales revenue in 2021 reached 26.3 billion PLN, an increase of 3.5%. y / y Net loss in consolidated net income amounted to 99 million PLN (compared to 49 million PLN net profit a year ago and 165 million PLN net loss in the first half of 2021).
– 2021 has been extremely demanding for independent retailers, who are the main customers of the Eurocash Group. We have witnessed a general transition of consumers from an independent market to discounts. We have clearly felt the impact of the pandemic in our own stores, where Mila stores continue to integrate with the Delikatesy Centrum network and longer than expected. This required tough decisions, such as closing the top 50 best-selling stores, to focus efforts to develop the rest of the chain. Pavel Surovka, President of Eurocash Group, said that we are relieved to see the first fruits of these decisions.
Good Carrefour sales in Poland
In the first quarter of 2022, Carrefour sales grew by 9%. (3.4% LfL). The group’s sales amounted to about 20.24 billion euros.
Sales in Poland amounted to 505 million euros, an increase of 5.5 percent in LfL. In Europe, LfL sales grew by only 0.7 percent.
At the end of the first quarter of 2022, the Group had 935 stores in Poland (92 hypermarkets, 152 supermarkets, 682 markets and 9 discount stores).
Three new LPP markets, goodbye to Russia
In 2023, LPP will debut in three more markets in Italy and Greece with the Sinsay brand and Reserved franchise stores in Cyprus. Excluding the Ukrainian and Russian markets, LPP’s estimated revenues for fiscal year 2022/23 could exceed 16 billion PLN, which means a 13% increase in sales. y / y At the end of the current fiscal year, e-commerce sales should exceed 5 billion PLN. The company plans to develop a fixed line network of more than 500,000 sq m of new retail space. Reserved will also grow in Germany and the UK.
In addition, LPP has decided to sell RE TRADING OOO and LLC Re Development, which are registered in Russia.
At present, all stationary and online stores of LPP brands operating in Russia remain closed.
eBay is the second attempt in Poland
eBay is a new opening for our country. The company offers intelligent translation of offers from Polish into the language – sellers will have easier access to 190 markets where eBay is available. The platform’s plans include additional changes to buyers and sellers.
Until now, most of the global product catalog was not available in Polish. According to research conducted by the platform, the language barrier has become an important factor preventing many people from using the website. Given the uniqueness and complexity of the Polish language, the company has decided to develop unique solutions in the field of artificial intelligence that will effectively translate the content displayed on the website. This will make it easier for users to search for offers and allow them to communicate in Polish on the seller-buyer line.
Debut pharmacy dm
On April 21, dm pharmacy opened its first store in Wroclaw, Galaktyka Shopping Center. The store will open in Jelenia Góra on May 5. Will the new network threaten market magnates?
Undoubtedly, the pharmacy’s pricing policy seems interesting, and under the slogan “Always affordable” it guarantees customers a lasting, always affordable price without waiting for promotions. This concept is also a hallmark of a retail company in other countries.