The NFT-based art community revolves around two worlds – virtual worlds that are natural and real to them. The first is based on specialized NFT platforms such as Art Blocks, OpenSea, SuperRare, Nifty Gateway, objkt.com or KnownOrigin. Here, works based on algorithmic or artificial intelligence are shown to a wider audience for the first time by artists working with new media. Some are more than 20 years old. Here you can see who sold what and how much. It is through these platforms that NFT collectors connect their virtual wallets and become NFT owners through them. They are the curators of NFT’s virtual and non-virtual exhibitions looking for new stars in digital art. According to market reports, NFT platforms have the most traffic. Any collector can enter them, and each artist, regardless of geographical location, can mark his works on them. Metaverse, where you can visit the exhibition and meet real collectors and curators in the form of virtual avatars, has been added. Then continue chatting with them on Discord or follow their latest election on Twitter. No matter how virtual it sounds, the money spent on these purchases disappears from the account at the end of the day. And instead of their wallets, there are new NFTs with virtual certificates confirming the ownership of a particular work of art.
There is a second, parallel world, which is no less important for the development prospects of NFT / crypto art. It is a world of auction houses and galleries, as well as traditional art exhibitions. In 2018, he began to approach technology-related issues a little more boldly. That’s when Christie’s launched the Art + Tech Summits series, discussing the place of modern technology in the art market. The first conference the community remembers so far was dedicated to the blockchain. However, it took a few more years for NFT to become the word of 2021, accelerating the digitalization of the industry due to the pandemic and ending the Beeple auction. The auction and sale of Beeple’s works, which became Christie’s, began to bounce in popularity, not only in words but also in NFT art. And it doesn’t seem to fall sharply all of a sudden. And it has certainly not disappeared from the radars of the largest collectors. NFT began to be discussed “live” not only during virtual digital art exhibitions such as CADAF, but also during Art Basel Miami Beach. New galleries began to appear, and those who previously had digital artists on the radar were accelerated by NFT exhibitions. Among other things, show what NFT art is or can be and how you can interact with it. And you can do it in different ways. One of the things you need to do is own and connect to your NFTs on your computer screen. Others, who prefer a more noticeable form, will opt to present their digital NFT collection on the wall, or more precisely, on the TV screen (for example, Samsung has just announced the addition of NFT support on selected models of TVs).
Need a higher order
If you believe in the new opening of the Internet, web3.0 and the bright future of blockchain, there is no escaping NFT. This is confirmed by the actions of leading players in the art market. History has shown that from time to time a new environment and a new group of collectors appear in the art market. This was the case at street art and high-profile Banksy auctions. NFT also plays a similar role. In addition, Arts Economics and UBS Investor Watch survey showed 74 percent. HNW collectors bought NFT-based artwork in 2021 and have a larger interest rate plan to buy it in 2022. And it is, moreover, the young generation of billionaires who have made their fortunes on their own, often in new technologies and electronic sectors. trade, games, cryptocurrencies and other highly developed industries.
As for the collection itself, like any other art form, it is very important to follow your own choices. Of course, as in painting, sculpture or photography, the artist’s brand is important. Artists build it as in the traditional world – by participating in relevant expositions, experiments, exhibitions, art exhibitions, with the recommendations of curators and other collectors. Both in virtual and real space. The beauty and difficulty of this sentence is that the NFT market is truly global in the best sense of the word, and the group of curators and experts on digital art and NFT has been established for only a few years and is still quite limited. At this stage, it remains to independently follow the selected platforms, artists and NFT events around the world. We cannot forget the artists from our own backyard, such as PROEMBRION and its algorithmic art, or Ivona Tau and her art of artificial intelligence. They are one of my favorite artists.
Collecting is about creating an experience. These are, first of all, feelings related to cognition and mastery. It is also the need to deepen knowledge and the desire to immerse oneself in something new and unknown. Especially in the case of NFT art, where not everyone believes in the future. This is a higher level of need, which, while safe and expensive, can become addictive. But how exciting …
* The author of the text is Magda Żuk-dur – a collector of street art and art based on NFT, specializing in communication and martech