Romet PROROWERY.PL – Bought a network of transport stores

Romet, Poland’s largest bicycle manufacturer, has made a strategic decision to buy the network stationary, large-area bicycle shops with a variety of sports PROROWERY.PL. The operation has already been completed. Romet Group expects the investment to bring in more than 100 million PLN this season. On the other hand, the entire Romet Group will be able to achieve a total of more than 600 million PLN. The PROROWERY.PL network consists of 45 branches with a total area of ​​more than 30,000. m², is located in all cities of the country where Romet has no stores yet. The company plans to open another 30-35 stores by the end of the year.

Romet is a Polish family company and brand dating back to 1948. Generations of Poles have been bred on the brand’s bikes, and iconic models have been remembered by cycling enthusiasts and competitors as a symbol of sporting events and competitions. At present, modern fThe total area of ​​romet factories is more than 65,000. square meters and produce about 400 thousand. Bicycles make up 1/3 of all production in Poland. A significant part of them, ie about 50%, goes to the markets of Western and Central Europe, including the Baltic countries. At present, Romet factory bicycles are sold in 50 markets around the world.

The new investment is a response to the current needs of customers expecting comprehensive, professional service in specialized stores, as well as a conscious step in the development of the Romet Group to direct sales in line with the latest global trends.

“Over the past few years, sales trends in the sports industry have changed significantly, especially in the area of ​​combining online shopping with direct customer contact and giving them a physical experience with the product. Therefore, we have taken steps to expand our business in line with these trends and are developing our store network dynamically. The new investment completes the existing bicycle distribution network of the Romet brand, which currently has more than 600 partner stores, with its own stores. “. What sets us apart from competitors and most existing bike shops is the ability to test the bike before you buy it. Many customers are waiting for this, and only a few stores in our industry offer such an opportunity. It is equally important for the customer to have a wide range of several leading bicycle brands specializing in their segments, says Grzegorz Grzyb, Vice President of Romet Group.

PROROWERY.PL is a multi-brand network of stationary bicycle stores in Poland, offering sports equipment, as well as the highest level of service, with a special focus on bicycles. A sports supporter is an element of the PROROWERY.PL network, and its strong ambassador is the sports team. PROROWERY RACING TEAM, which has just started its cycling season and has already achieved its first significant success in road races in Poland. – Let’s combine business with passion, our bicycle offer is intensively tested by our competitors on the sports training ground of competitions organized in Poland in the following categories: MTB, Road or gravel .. the location of our active recreation and sports shops. – Romet’s vice-president Grzegorz Grzyb emphasizes. Under this flag, only specialists in the field of bicycle equipment, who know the trends in the industry and are able to transmit this knowledge, work at the facilities. Therefore, PROROWERY.PL customers can count on an individual approach and professional conversation with professional consultants. At present, the network has 45 branches with a total area of ​​more than 30,000 square meters. sq m is located in all cities of the country where Romet has no stores yet. The company plans to open another 30-35 stores by the end of the year. In addition, Show Rooms will be opened in selected major cities, combining online sales with a brick and mortar salon, a model of the Omnichannel approach.

All stores offer bicycles from several well-known global bicycle brands. There will also be a complete intersection of electric bikes: E-MTB, E-Trekking, E-cross, E-City or gravel, which is very popular now. In the stores of the chain, customers will also find outdoor clothing, fitness equipment and electric scooters from leading brands in the market. Bicycle accessories are becoming an important product on the Internet – next season will show that this category will dominate, along with the sale of sports equipment. The Romet brand has designed accessories separately for each bike category: MTB, City, Gravel or Trekking. In addition, in the new version of the online shopping platform PROROWERY.PL, these accessories will be correctly classified in terms of price and application, as well as will belong to a certain group of models, which will significantly simplify the procurement process.

The concept of our sales model in the PROROWERY.PL chain of stores is based on several key pillars of the customer’s purchase path. The customer can order the bike in the online store and declare its purchase in a stationary store all over Poland. Then, thanks to the surfaces of our stores, which are not seen in the bicycle industry, often more than 1000 m2, the customer can personally test the bike before making a final decision. If he does not decide to buy the model he ordered, he can pick it up from the store, change the purchase decision, consult a specialist and leave the salon on the bike of his choice, ideally suited to their needs.

“The specificity of a bicycle product makes the customer want to see the bike in the buying process,” “test it and test it before making a decision. At the same time, we see a clear, even leap, in the growth of online sales. Therefore, the development of e-commerce channels In parallel, we are building the largest, fully professional, network of stationary bicycle shops in Poland. We are convinced that a product such as a bicycle should be sold simultaneously in stationary stores and e-commerce channels. The industry needs to interact with each other and complement each other smoothly. We are confident that such synergies, which increase the sense of comfort and security among customers, will allow us to reach a wider audience. ” – Grzegorz Grzyb adds.

The high standards that customers currently expect, as well as the current market and economic conditions, make bicycle shop management a major challenge. Consumers expect a wide selection, which is directly related to the availability of a full product offer. And this requires financial support, because the average cost of a well-assembled store is more than 1,500,000 PLN. Few stores can afford it because they need prepayment or short payment terms for the goods. In addition, at a time when there is almost double-digit inflation, which directly affects the rise in product prices. The scale of outlets and the PROROWERY.PL range allow Romet to offer its customers a place where they can buy everything from clothing for bicycles and sports accessories to towing a car.

“As Poland’s largest bicycle manufacturer and market leader, we are closely following global trends and implementing measures that will bring additional benefits to our customers. A conscious, forward-looking decision to develop the existing business in this direction only confirmed our belief that this is a necessary process for the future development of the whole Group. Our priority is not only high quality equipment, but also customers who are waiting for a guarantee of the best service. By expanding our network of stores with new locations, we can guarantee them. Our next step in Poland is to open showrooms in prestigious locations in major cities, which will allow us to better reach customers with premium products. In the coming years, we also plan to expand to foreign markets, and we have already taken the first step in this direction, opening offices in Lithuania, Latvia and Estonia with our strategic partners, where a contract for Romet bicycles has been signed. increased by 100% year-on-year in the region. We plan to consistently build a strong Romet brand position in Poland by applying the Omnichanel commercial cooperation model, which we have successfully applied in the new chain. PROROWERY.PL stores complement the existing Romet partner bike distribution network with bike shops in a new formula expected by customers. – Grzegorz Grzyb summarizes.

  • Video from the opening of the salon in Krakow: https://www.youtube.com/watch?v=mOIFpaWaKEQ

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