With the help of Ukrainian animals – Pulse Business

As soon as the war broke out in Ukraine, the creative agency Rebell Concept, owned by Bartomiej Pałubicki, joined in to help its victims. Only less obvious – animals. Food and necessities were collected at the company’s head office, and many celebrities were involved in the campaign.

As a family:

I like to communicate with animals. They give us selfless love. We humans are responsible for their fate. When I come home, my two dogs run over me with joy, they are always happy. I treat them like a family, I sleep with them in bed. I’m surprised at people who don’t love animals, says Bartomiej Pałubicki, owner of Rebell Concept.

MAREK VISNIEVSKI

Bartomiej Pałubicki says that the main task of a PR man is to react quickly to current events. Thus, when the war broke out, it was clear that his PR agency, Rebell Concept, would help. It soon became clear that not only humans but also animals were victims of war and needed support. The head of the agency reminds that it is difficult for him. No one around him was surprised. Everyone knows that he loves animals – in addition, two dogs often accompany him at work, running in the buildings of a historic apartment house in Mokotovsk, where the agency is located.

– I have always been close to nature. As a child, I went to Kashubia, to my grandmother’s house, where there were dogs, cats and chickens. I went mushroom hunting or fishing, swimming in the lake, catching crabs and insects. I probably wouldn’t catch it today, but I still love animal companionship. They give us selfless love. We humans are responsible for their fate. When I come home, my two dogs run over me with joy, they are always happy. I treat them like a family, I sleep with them in bed. I’m surprised at people who don’t love animals, says the owner of the Rebell Concept.

Move step by step

So he took advantage of his acquaintance with Magdalena Słowińska from Viva! and approached him and offered to organize a collection of items for the company in the company, because it is conveniently located here and it will be easy for donors to find it here. Moreover, he knew that he could promote this initiative as a PR man, because the volunteers who save the animals do not have such opportunities. It’s not just time, because – especially in the early stages of the war in Ukraine – they traveled day and night to take animals to the border or to war zones. Bartomiej Pałubicki himself created a poster about raising money and used his professional connections to send it to celebrities, actresses and singers. The action quickly turned red.

– The next day, people started knocking on the agency’s door and bringing various things. Their willingness to share made me very receptive. The owner of the Rebell Concept says they learned about the campaign from their friends, agency friends or posters on the doors of nearby boutiques and joined it.

Famous animal faces

Help with tones:

Help with tones:

In March alone, the Rebell Concept collected more than two tons of food and several dozen carriers needed to keep the animals traveling. In the photo: Bartłomiej Pałubicki, Joanna Mroczkowska, Managing Director of Marquard Media, and Magdalena Słowińska, Viva Coordinator! Interventions (in the background).

personal archive

The key to success was the proper promotion of the initiative. Many celebrities were involved. Magda Gessler shared information about her on social media, as well as the websites of her restaurants, and Joanna Krupa spoke about the campaign on Dzień Dobry TVN. In addition, Joanna Przetakiewicz, Marta Wierzbicka, Marieta Żukowska, Mela Koteluk, Kinga Rusin, Małgorzata Ohme, Ania Rusowicz, Małgosia Socha, Karolina Ferenstein and Katarzyna Sokołowska reported about it, among others. The director of Rebell Concept was surprised not only by the scale of the aid he received, but also by the enthusiasm of donors. He remembered very well some of his meetings with them.

– I was impressed by the lady who called me the most – I don’t know where she got my number from, because she didn’t appear in the posters, I don’t know if she used social networks, at least she was retired. He said he couldn’t stand it because of his age, but he wanted to bring a lot. I advised him the collar and anti-tick drops. He brought them, and as a token of gratitude, I gave him a small item from another business – grape glasses from Vesta Warsaw. In March, we collected more than two tons of food at the agency itself, as well as several dozen carriers needed to keep the animals while traveling, says Bartłomiej Pałubicki.

A drop in the ocean of needs

He added that donations were also collected at the foundation’s headquarters. Long live! He gave everything from Ukraine to the animals in need.

– This is a drop in the ocean of obvious needs, but the project was implemented a few hours later by an intimate, boutique agency, so we are proud. And extra motivation to help. With overtime and the support of people, we can collect two tons of pet food and hundreds of other gadgets, so it’s worth thinking about what tools big brands can use, explains the head of Rebell Concept.

Anyway, as I added after a while, most of them help in different areas. Among them are his clients. The Swiss brand Victorinox makes school kits for the youngest victims of the war, the underwear brand Samantha supports the Polish Humanitarian Action, the Scandinavian Cellbes donates clothes to Ukrainians, and Patrizia Aryton offers jobs to Ukrainian tailors.

From a blog to your own agency

Want to share:

Want to share:

Our campaign is, of course, a drop in the ocean of needs, but the project was implemented a few hours later by an intimate agency, so we are proud. And extra motivation to help. With overtime and the support of people, we can collect two tons of pet food and hundreds of other gadgets, so it’s worth thinking about what tools big brands can use, says Rebell Concept head.

MAREK VISNIEVSKI

When Bartłomiej Pałubicki asks what he likes to do outside of work, he hesitates for a moment, because there is almost no time for this type of activity. He has always been a working titan and, with a few exceptions, has been involved in the fashion industry. She started as one of the first Polish fashion bloggers, then worked for major clothing brands, PR agencies, as well as LOT Polish Airlines.

– I liked what I did everywhere, but I could not fully realize my potential in a clearly ranked position. I felt that after working for years and going through all its stages, I was ready to create my own agency. So four years ago, I decided to use my experience and the network of connections I had built over the years to do it, says the owner of Rebell Concept.

He did not use the help of investors – he renovated his office with friends who helped paint the walls. Today, the tastefully designed rooms house the exhibition halls of the brands with which Rebell Concept cooperates. Polish clothing brands: Patrizia Aryton, Tatuum, Samantha and Bombshe, as well as international brands such as the Swiss Victorinox, German Fielmann or Scandinavian Cellbes. The company is based on two people – Bartłomiej Pałubicki and junior PR manager Adrianna Kruszewska, but the agency also works with those responsible for social media, set design and distribution.

Please help in many ways

He still has a passion for work – to the extent that his biggest hobby is in the office, where he even catches vintage items: vases, cups, cigarette boxes, selected and sold through the Vesta Warsaw platform. He keeps a large collection of them in one of the agency’s rooms. And the walls hang with the vintage mirrors he sees on the internet.

– Besides, today, like everyone else, I love healthy and good food. In fact, I’m a dietitian, and I must regret that I never took it seriously … Probably today, when everyone wanted to eat healthy, I would have a lot of customers! – Rebell Concept’s boss is joking. “But still what I do is best for me.”

It is not only an agency work, but also a charity work that is important to him and what idea he wants to spread.

– Now we are reacting to the war, but you can find time for many things during the year. In December, for the second year in a row, we collected gifts from Santa’s Letter to one of the care and education centers. We organize various collections. My clients are often involved in this and other assistance. My motivation to help is probably personal, not business. But thanks to my business, I have a chance to reach more people, and because of my sense of organization, I try to make it easier to help those who need gentle encouragement or guidance to do so, ”concludes Bartłomiej Pałubicki.

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