Internet sales as an effective tool for the crisis? – eGospodarka.pl

The pandemic has openly turned companies into e-commerce. According to Advox Studio, about 4,000 people have started selling online in the past year. shops and 2.5 min. canteens. This, in turn, has led to the development of courier companies. But has the digital transformation been enough to improve the health of businesses suffering from the pandemic?

Also read:

10 major changes in e-commerce caused by the pandemic

From this text you will learn, among others:

  • How many canteens have been opened in the last year?

  • What is the financial condition of the catering industry?

  • What problems do courier companies face now?

The last two years have been very difficult for the catering industry. To save themselves from losses and bankruptcy, many entrepreneurs have decided to expand their offerings by selling pick-up and delivery meals. Only in 2021, 2.5 thousand. According to a new analysis by the global economic intelligence agency Dun & Bradstreet, restaurant owners have registered an industry code in the National Court that means their main activity is Internet sales. This strategy has been somewhat effective – despite a difficult time last year, the National Judicial Registry added 3,000 jobs. canteens. However, in the first quarter of 2022, this figure did not increase.

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Courier services with a twofold increase in the number of companies

The number of courier companies registered in Poland has doubled in the last decade, and in the last two years this growth has reached double-digit dynamics.

¾ The financial situation of catering companies is bad

Unfortunately, the financial condition of the industry has deteriorated – to 78% in March 2022. companies were in bad or very bad financial condition. Of the remaining 22 percent, the situation is only 3.7 percent. can be characterized as very good. Public catering companies are in the worst situation – the number of people with poor or very bad financial situation has increased by more than 60% during the year. Above 77 percent This means that some of them are currently experiencing smaller or larger financial problems. According to Dun & Bradstreet, this is due to restrictions on the organization of weddings, celebrations and various gatherings.

The catering market in Poland has been in good shape for more than a decade and its value is rising – says Rafał Gadomski, CEO of Advox Studio, a software house headquartered in Poznan and its European subsidiary that has completed more than 200 online store projects – before March 2020. Delivery was less than 10 percent. turnover of gastronomic establishments. In 2020, the value of the industry fell to 32%, and deliveries quickly became the only source of income for many places. Now, delivery is largely standard, and consumers appreciate the convenience of this solution. Companies are combining this trend with q-commerce and trying to offer customers delivery of orders as quickly as possible. Thus, although the crisis brought great challenges to gastronomy, it was also an opportunity for development. This applies to many industries that we have written in detail in our study of how the pandemic is forcing digital transformation.

One of the most developed areas on the Internet in the last two years is the food industry. According to an analysis by the National Judicial Registry by Dun & Bradstreet, there were about 4,000 grocery stores that added the PKD code to most of their core activities, indicating online sales. companies only in 2021

Only large and well-known companies are in good financial condition in the courier industry

The dynamic development of deliveries and online sales has led to the development of the courier industry. According to Dun & Bradstreet, the number of courier companies, which has already doubled in the last decade, has grown at double-digit rates in the last two years. At present, 7,500 jobs are registered in this sector. institutions.

The volume of parcels delivered in 2020 increased by 44%, revenues of courier companies increased by 1.7 billion PLN compared to 2019, and the market value of postal parcels reached 11.5 billion PLN. Packing cabinets – not just InPost, as Poczta Polska, Allegro, PKN Orlen or Aliexpress are also developing their own network of machines for collecting parcels – they are already standing in almost every queue. Currently, courier companies are facing a new challenge with the growing popularity of q-commerce and the need to provide buyers with the shortest delivery times required to upgrade their supply chain and logistics networks. Analysts predict that in 2023, the value of the postal market will reach 16.2 billion PLN with the processing of more than one billion items a year, adds Rafał Gadomski, CEO of Advox Studio.

However, in terms of the number of courier companies, the dynamic development does not correspond to the good financial condition of the sector, in general, the entity has more or less financial problems. Large and well-known companies are in good financial condition, but the industry is dominated by small and one-man businesses, and they are the first to deal with problems.

The information cited in the text was obtained from a March 2022 study by Dun & Bradstreet. Data from the National Judicial Register were analyzed. In commercial companies, the company’s financial position is assessed on the basis of balance sheets and profit and loss accounts, while in retail, which is not widespread among retailers, it is based on the company’s revenues, expenses and financial results. The main factors influencing the valuation are liquidity ratio, debt, profitability, financial condition, level of overdue payments and registered bankruptcy or reorganization procedures, declaration of bankruptcy, initiation of liquidation process and negative press signals.

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