Labor market research shows that today 9 out of 10 Poles aged 24-39 are looking for a job online. The Internet has great potential for convenient and effective search of employees. You just have to know how to use it effectively.
There are many benefits to looking for a job online. First of all – save time. Second, such a solution allows access to a wide range of experts from all over the country (or the world). Advertising published on the Internet also allows you to create interactive content that attracts the attention of future employees, which creates a positive image of the company as modern.
However, for the measures to be effective, companies need to pay attention to several issues.
The search for a job on the Internet begins long before the recruitment announcement. Potential employees and professionals in their fields do not focus only on the level of salary or the scope of their duties. Before applying for a particular position, they check the employer’s views on quality and brand credibility.
Thus, the best shop windows of the company are not only satisfied customers, but also satisfied employees. Their positive feedback about the brand as an employer is a clear signal to others that it is worth applying to a particular company.
– As part of our employer branding activities, we recommend, among other things, to take care of the content that appears on the Internet after entering the sensitive expressions “brand + business” – suggests Sebastian Kopiej from PR Commplace. “Whether they are positive or negative affects the company’s image as an employer,” he added.