T-Mobile’s results show that customers are waiting for unlimited offers

Last week, UKE released a periodic quarterly report on number portability between operators, which, as always, provides us with perhaps the most reliable reflection of customer mood.

UKE’s number portability reports are strong. There is no doubt about it. Operators themselves are aware of this, and double and walk after each report to improve their results in the next report.

They simply have more power than the number of customers, because let’s agree that having 16 million, 15 million or 10 million SIM cards in the base of one operator does not make much difference for customers, but when they see that a certain operator loses 60,000 per quarter. Figures in favor of competition are understood only if they have something to do with it.

Number portability / infrastructure operators between operators in 2020
Service Provider Name giving receiver Balance
Orange 314878 361403 46525
To play 504256 255331 -248925
in addition 256883 329796 72913
T-Mobile 259541 220732 -38809

A perfect example is Play, which in 2020 had completely disastrous results. This was reflected in the opinions of customers about this operator, and the offer itself was not a problem here, but the quality of the network. Customers complained about ranges or disconnections, so Play was constantly expanding its network by installing new transmitters to improve results.

Number portability between operators – All 2021 / infrastructure operators
Service Provider Name giving receiver Balance
Orange 335468 365406 29938
To play 436410 302956 -133454
in addition 322161 269523 -52638
T-Mobile 245106 262946 17840

By 2021, the situation has improved. I will only mention here that it is a kind of paradox that a certain network tries to expand its infrastructure, it is often blocked by the residents of the given places, and then the same residents vote by switching to another operator – but it is a kind of paradox. topic for a separate article.

Number portability between operators – Q4 2021 / infrastructure operators
Service Provider Name giving receiver Balance
Orange 94856 94368 -488
To play 102980 85148 -17832
in addition 91949 63751 -28198
T-Mobile 60515 75469 14954

However, it seems to have normalized to some extent, play with 60,000. Negatively reduced the loss by about 20 thousand per quarter. now three times less. However, now T-Mobile’s attitude is the most interesting, it changed its offer diametrically in the third quarter of 2021, and thus, as the sole operator, ended the fourth quarter of last year with almost 15,000 positive balances. positive numbers.

Undoubtedly, this was due to the return of unlimited offers for home mobile internet, which allows residents of areas without fixed Internet access to use the network without data restrictions at speeds of up to 30 Mb / s, up to 60 Mb. / s and 90 Mb / s.

Number portability between operators – Q1 2022 / infrastructure operators
Service Provider Name giving receiver Balance
Orange 87435 80256 -7179
To play 100287 78020 -22267
in addition 79123 57085 -22038
T-Mobile 56246 68362 12116

It could not be a coincidence, because T-Mobile went a step further and earlier this year introduced a similar unlimited offer on voice subscriptions – Internet access on a smartphone with a data limit of 30 Mb / s or no data restrictions or speeds. Effect? Another quarter of T-Mobile ended up in black alone, this time with more than 12,000 positive balances. SIM cards.

What else is noteworthy in all of this is that T-Mobile’s actions and banque are not compatible – you know, something like this: let’s make a revolutionary proposal, somehow it will, the network can manage, maybe not, but we will take a few customers from the competition.

On the contrary, these actions are deliberate, which can be seen with the naked eye. A few years ago, T-Mobile offered unlimited Internet for a while, but when it saw that the offer was becoming an overload for the network and directly related to the decline in quality for other customers, it simply moved away from it.

Its re-availability has been linked to significant improvements, expansion and modernization of infrastructure in recent years for temporary 5G needs, which has increased its capacity and allowed it to return to the offer. It should be noted that before the appearance of unlimited offers in voice offers on T-Mobile, two offers – GIGAlato and then GIGAjesień were tested with a plan of 65 PLN with a data transfer of 200 GB. They also “did not block” the network, as you can see in the monthly reports of Speedtest.pl or Rfbenchmark, so in January of this year they changed them to unlimited, with a speed limit of only 30 Mb / s – the perfect settings for the Internet on a smartphone.

In summary, it was a bull’s eye, with customers more eager to switch to T-Mobile and less willing to go. The fact that this offer is not really expected by customers can be confirmed by the fact that you react to each of them: the first unlimited offer for mobile internet in 2017 – 103 comments, the second unlimited offer for mobile internet in summer 2021 – 215 comments and the first in January 2022 unlimited voting – 104 comments. This is not often the case with other new offers on the market.

It seems to me that this will affect other operators who closely monitor the results of UKE reports, and I think that this year we may see the first unlimited offers of other operators, even those that are not available on the relevant 5G Internet network. target frequencies.

Stock image Depositphotos.

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