About ⅓ Poles believe that online shopping is not safe

According to research by the analytical and research platform UCE RESEARCH, by 2020 it will be almost 40 percent. Poles came across fake online stores. In turn, CERT Polska says that that year the e-commerce sector ranked second in the number of security incidents reported with more than 1,400 *. However, according to a report by Advox Studio, a software house headquartered in Poznan and with branches in Europe, which has implemented more than 200 online store projects, “How Poles Use Online Stores in 2021”, According to 77% of Internet consumers, online shopping is safe. Only 8% disagree, and 15% have no idea.

Customers attach great importance to store reviews

Almost 80 percent of online shoppers say they pay the same attention to the security of their e-shop when shopping. 86% check reviews about it before shopping in the store – especially if you haven’t heard of it before or are planning to buy something expensive. As can be seen from the previous part of the report, feedback on the seller is important when choosing a specific offer for more than half of the respondents.

“One of the easiest indicators to check the security of the store is the ability to choose different payment options. For example, a store that offers payment only by bank transfer should create distrust. They checked the seller, he says Rafał Gadomski, CEO of Advox Studio – Payment moment is crucial in terms of e-commerce. The customer will not do it in a store where he will not feel safe and confident.

Almost all online shoppers pay attention to the security of payments

Already according to the Advox Studio report 91 percent of online shoppers pay attention to the security of online payments. According to Gemius **, 18 percent of people who do not shop online made such a decision out of fear of the dangers of the moment of payment. People over the age of 50 pay special attention to these issues. “Lockdown periods have unfortunately increased the internet activity of people over the age of 55 who are statistically more susceptible to fraud,” he said. Rafał Gadomski, CEO of Advox Studio “Therefore, in addition to investing in technology, it is also important to educate customers so that they are aware of threats and can protect them if possible.”

Customers want customized offers, but do not agree with profiling

Although more than 70 percent of people shop online, offers tailored to their interests and needs are also an incentive to make a purchase decision. while shopping for only 39.5 percent, he agrees to profile collection of information about e-stores, ie based on online behaviors. Up to 23.5 percent. does not know whether to agree to profiling. This should not be limited to dry formulas written in legal language, but is a clear signal to explain the benefits of expressing them in a clear and understandable language.

“Information on hacker attacks, scams and data leaks from various quarters results in increased confusion and distrust of some consumers. “Attempts at hacker attacks to detect security vulnerabilities and test the stability of the system. Store owners need to remember that they are primarily responsible for the security of their websites and customer information.” Rafał Gadomski, CEO of Advox Studio.

Advox Studio For more than a decade, it has specialized in designing online stores based on an efficient Magento platform that uses advanced artificial intelligence to offer great expansion opportunities. It currently operates in Poland, the United Kingdom and Sweden. It has a number of certificates, including. Magento Business Solution Partner. It focuses on solutions, especially for B2B customers. Advox Studio also provides UI / UX consulting, code auditing, React, AngularJS and Symfony development. His portfolio already includes more than 120 completed projects around the world.

The company cooperates with brands such as Deli2, Herlitz, Wiadomości Handlowe, Solaris, Power Body, Artim, Volcano, Asam Beauty.

Press release

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