Ubisoft CEO Wants to Continue to Progress in NFT Despite Criticism of Players and Developers

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December 18, 2021, 9:59 p.m.

The president of Ubisoft tried to calm the emotions created by the introduction of NFT to Ghost Recon: Breakpoint. According to reports, his arguments did not convince the developers.


Virtual items in the form of non-fungable tokens, ie NFT are gaining popularity, but are very controversial. One of the companies that wants to make money from this technology is Ubisoft, which offers the Quartz platform for Tom Clancy’s Ghost Recon: Breakpoint tokens. The players were outraged after the news. The emotions were so great Ubisoft President Yves Guillemot had to talk to the developers to calm the mood. According to a report published by the site Kotakuhe failed and his arguments did not convince many workers.

Like NFT lootboxes and micropayments?

More about the quartz platform You will learn from our article:

  1. Ubisoft is starting to offer Certificates of Authenticity for items purchased in the game.

It is not surprising that such a conversation took place. Acceptance of the addition of NFT to the game is best reflected in the statistics on YouTube – under the video announcing the quartz platform, 95% of viewers reacted negatively. It was similar in Ubisoft itself – Internal communication systems were full of comments from developers expressing doubts about this direction of development of the publisher’s proposal.

During the conversation, Yves Guillemot argued that bad tokens are only temporary. He showed examples of DLC, micropayments and lootboxes, it was initially met with great resistance and is now known as industry standards.

These arguments did not convince many developers, especially today, Ubisoft is criticized for some micro-payments, for example, for selling amplifiers that accelerate the development of the series. Assassin’s Creed.

The CEO cites Roblox as an example, but cannot explain what NFT can help

Yves Guillemot believed that the introduction of NFT would open up new opportunities for players and developers, but could not give a concrete example of how tokens can improve games. He noted only unconvincing generalities about the possibility of buying or selling metaverse or virtual homes.

Guillemot also touched on the $ 45 billion Roblox game. The problem is that this success was achieved without NFT, which means that players can earn money in games without the use of non-transferable token technology.

The developers fear that NFT will negatively affect their work and image

Learn more about NFT’s growing popularity:

  1. $ 27 billion has been spent on NFT tokens this year

According to Kotaku, the designers are concerned about their image and creativity. Tom Clancy’s Ghost Recon: Breakpoint made a terrible debut, and the developers spent the next two years trying to get the game in order. Production acceptance is now better, and the authors are concerned that all these efforts will be in vain with the introduction of NFT.

In addition, Ubisoft employees raised the issue of fraud and the lack of rules for non-transferable tokens that could facilitate the exploitation of players. The required workforce is also a problem. Already, this publisher’s games are huge, offering giant worlds and many different game systems, and adding another business model to them will not make life easier for developers.

Ubisoft developers complain, but the president does not intend to change his mind

In a commentary for Kotaku, one designer summed up the problem well:

I’m here to make games, have fun and have fun. These solutions won’t help – it’s a new way to milk players.

Recently, harsh criticism of NFT has forced GSC Game World to abandon the idea of ​​non-transferable tokens associated with STALKER 2: Heart of Chernobyl.. Unfortunately, we can’t expect this to happen again at Ubisoft. Company owners not only do they have plans to erase NFT Tom Clancy’s Ghost Recon: Breakpointbut they are already drawing ideas for such future initiatives.

  1. Ghost Recon: Breakpoint Review – I had a better time with Anthem
  2. Tom Clancy’s Ghost Recon Breakpoint Game Guide
  3. Ubisoft – official site

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